Thursday, 23 February 2012

PLANNING; Draft/ Sketch of four frame digipack

We feel it's important to use the same shot for both the advert and the digipack because it anchors the brand down to the song. Other artists that have done this. For example Katy Perry using the pink cloud. Seeing how successful this technique is, it justifies our choice to use it.




The top left was the first initial design we did to get a feel of what we wanted and now after we annotated exactly what we wanted around other rough copies, it started to take shape. These other sketches are the most current.










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