RESEARCH; Marketing and Distribution of the Product

Marketing
Online

As its the 21st century, online has become a major factor in a high percentage of the population's life. Shopping online is just one factor. This is the reason I would want to use the internet as a prime advertisement place for our product. I would put adverts on all the leading social networks. I would want to create a viral buzz. So using sites like Facebook, Twitter, Spotify and itunes to advertise the product would be aiming right at the target audience as well as the audience you wouldn't expect.


Magazines and Television
Using other methods of marketing like magazines and television is good because you can be more choosy with where your advertisement is seen. There is no point putting an advertisement up in a place no-one will be interested, so being able to decide what magazines or TV channels, depending on their target audience, would expose more target audience to the product. I would advertise in magazines like Glamour and Sugar. And television times I would put the advert up at non school times and during commercial breaks on popular youth programmes.

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Distribution
Online
Looking back at my audience research, the most popular place to buy music is online from itunes. I would therefore make sure my product was fully advertised on itunes as well as primal place to buy it. The good thing about buy music online is that you can buy just one song of an album. You don't get an actual CD, it is downloaded to your library once paid for. This is a quick and easy way of accessing music and therefore a key place to sell it. 


Shops
I wouldn't stop here however, I would also sell my product in shops. This is where you get an actual CD for those fans who prefer a CD player rather than online, easier for the younger generations that don't have an online account. The shops I would sell my product in; HMV, Tescos, Sainsburys, Morrisons and many more.